Table 4

Stakeholders' Positions regarding Mobile Phones as a Healthcare Intervention

Patient

Healthcare Provider

Mobile Phone Company

Focus

Individual

Individual/Care Group

Potential Clients

Outcome

Absence/amelioration of disease

Absence/amelioration of disease/reduce cost of care

Product sales

Motivation

Well being through treatment

Professionalism through treatment. Profit through cost containment

Profit through new sales, new products, marketing user acceptance

Kaplan Globalization and Health 2006 2:9   doi:10.1186/1744-8603-2-9