Table 4

PepsiCo UK Key Pledges - Future health commitments

Marketing and Community Engagement

Reformulation and Innovation

Stakeholder Engagement and Public Policy

65 percent of carbonated soft drink sales to be no sugar, by 2015

50 percent of savory snacks to be baked, or include positive nutrition*, by 2015

Work with NGOs, think tanks, and others in the food industry to encourage improved health reporting and transparency

60 percent of total sales (by volume) defined as healthier**, by 2015

Invest 70 percent of R&D budget to deliver products defined as healthier**, from 2012

Engage with government, and other stakeholders, to identify greater R&D support for investment in public health

Deliver 1.8 billion servings of fruits and vegetables, and 1.7 billion servings on wholegrain per year, by 2012

Introduce a single serve cap of 160 calories across savoury snacks without significant positive nutrition*, by 2015

Work with government, and other stakeholders, to deliver pledges on portion sizes and retail availability of healthier products

Encourage wider availability of no-sugar drinks in cinemas, theme parks and pubs, by 2012

4 percent reduction in the sugar level of regular Pepsi by 2012

Quaker and Tropicana will be donated to breakfast clubs in deprived areas, serving 10,000 children every day by 2010

Widen availability of fruit juice in fast food outlets, by 2012

All Walkers crisps and snacks to meet or surpass existing FSA salt reduction targets by 2012

All UK Pepsi advertising supporting the growth of no-sugar or natural, from 2010

Trial marketing campaigns to transition consumers who have high per-capita consumption of savoury snacks and full-sugar soft drinks to healthier alternatives, from 2010

* Contain nutritionally significant amounts of fibre, wholegrain, fruits, vegetables or micronutrients

**Meets the FSA Nutrient Profile model (or other equivalent international standards in future)

Yach et al. Globalization and Health 2010 6:10   doi:10.1186/1744-8603-6-10